Gentle is intentional, open, receptive, curious, passionate, grounded.
Forces can change an object’s speed, its direction, and even its shape.
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GentleForces is an independent practice for creativity and innovation. Since founding in 2020 the practice has built and transformed brands on a global stage with an approach that is dynamic, open and elevated.
The collaborative work of its practitioners in designing, creating and transforming brands, and in turn influencing the world around them, distinguishes GentleForces as a modern brand partner of its kind.
Focusing on brand creation, brand transformation, brand design, concept development and large-scale production, GF strategically defines, conceptualises and launches undefined projects and brands. With a proven methodology described as ‘the flow of chaos and order’.
We’re a craft-led practice setting new standards in the spaces of strategy, creativity and design.
We have a modular offering. Six forces that build meaningful brands. Dive into one, mix and match or embrace the lot.
Vision
Creation
Design
Community
Sustainability
Innovation
Define the vision and
discover how to get there
Why do you exist? Which direction are you heading in? Where do you need to go? Whether it’s building a new brand or transforming a current one, we put everything on the table and build a holistic vision to get there.
Create culturally impactful
storytelling and execution
How do you become relevant? How do you create meaningful change? We develop concepts that push you forward and storytelling that pulls you in. We bring ideas to life and make cultural impact at scale.
Craft brand identities and
design systems with meaning
How do you show up? What do you represent? How do you set yourself apart? We craft unique brand identities and design systems with meaning. We help you express your brand statically, in motion and spatially.
Build mutual value exchange through authentic engagement
Where do you start? Do you build or do you champion? Who do you support? From grassroots to global, we help create mutual value exchange through authentic community engagement.
Deliver planet positive solutions that inspire everyone to take part
Understanding where you are on the journey. Identifying what has to change. We develop planet positive solutions and use creativity to inspire everyone to take part. Progess is action.
Make unexpected leaps to help push progress forward
How do you do things better? What’s never been done? What will make the difference? We develop impact propositions and progressive solutions. Taking unexpected leaps, we challenge the status quo to move the world forward.
H&M Move: A modern sports brand
WaterBear: A new streaming platform >
Defining a brand vision, name and platform
H&M wanted to enter sport. Building a brand from scratch, we reframed sport as movement so every body can take part. From democratising fashion to democratising sport. Championing ‘However You Move’ and setting a progressive new benchmark helping move the world.
Designing for movement.
How do you design branded sport apparel for an unbranded fashion label? Creating a unique brand identity with a ‘badge of sport’ called ‘MOVE’. A flexible design system applied across product, labels, hangtags, comms and retail.
Creating real community engagement.
We laid the foundations for a unified approach to community engagement for H&M Move. We put mutual value exchange at the heart of our community impact strategy, enabling H&M’s 70+ markets and regions to become real champions and supporters of their local movement-based communities.
Driving planet positive impact at scale.
A modern sports brand needs to be designed with the planet in mind. Developing a global planet impact strategy across their value chain. Taking it to the next level and collaborating with fitness-icon and climate activist, Jane Fonda, who helped lead the charge.
WaterBear: A new streaming platform
< H&M Move: A modern sports brand
No More: A global call-to-action >
Defining the brand vision and platform
Defining the vision for a company in its next stage of growth. A foundational narrative, brand platform, and distinctive visual direction was created through the lens of transformation.
No More: A global call-to-action
< WaterBear: A new streaming platform
Plant Pensions: A pension for the planet >
#JoinTheChorus to end domestic and sexual violence.
Understanding that collective action can help end domestic and sexual violence. A global-call-to-action and storytelling platform was created with 80+ volunteers. #JoinTheChorus was launched at the UN General Assembly and fronted by FKA twigs.
Plant Pensions: A pension for the planet
< No More: A global call-to-action
Peloton: A global fitness platform >
Go to work protecting the planet.
Allowing companies to invest in the future of the planet, on behalf of their employees, by contributing to the regeneration of the natural environment.
Paradise Futures: A better tomorrow
< Plant Pensions: A pension for the planet
An experimental space to explore new solutions.
Paradise Futures is our platform dedicated to exploring ideas for a better tomorrow. Through a range of mediums like interviews, films, concept creation, AI and storytelling, and across a variety of subject areas, we seek to capture thoughts, ideas and solutions that might make the world a brighter, more connected place to be.
In an already divided world do people really need to be stuck in a box based on age? Isn’t that a little old fashioned? Welcome to GenFree.
Peloton: A global fitness platform
Jack Wolfskin: A brand for the wild ones >
Defining a brand strategy for a global fitness transformation
Partnering with the CMO and VP Consumer Marketing to develop a new global brand strategy for Peloton. Unearthing the brand essence of HUMAN POWER to help you harness your power and live your best life. This strategy has empowered the entire company from instructor to app as they move into a new era of growth.
Jack Wolfskin: A brand for the wild ones
< Peloton: A global fitness platform
Defining a brand vision, platform and expression.
Leading Jack Wolfskin’s global brand transformation. Redefining how Jack Wolfskin is expressed and communicated to a broader, more progressive audience across Europe, North America and Asia while staying true to it’s roots in the wild.
Practice with us:
hello@gentleforces.com
Partner with us:
nathan@gentleforces.com
Visit us:
1 Canvas House, London SE1 2NL
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